From an ocean of theories, ideas, advice and guidance, I gleaned the methods that I have tried personally and with hundreds of executives in knowledge-based companies.

Working together with you, we develop these methods into solutions that are adapted specifically to your environment.

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Guidance Articles

I grew up in Israel. Back then you could see on promotional posters the typical image of a happy tourist sitting on the back of a camel in front of sand dunes or a busy mediteranean market.

In the main cities, though, the universities were educating some of the world’s best doctors and training the best engineers.

Another aspect of the country is that it’s always been a conflict zone. During my lifetime there have been six wars in Israel. I’ve experienced three of them first-hand. If you’re looking for an explanation of this country and its extremes, this is it: “War aside – we focus on building brain power.”

ABOUT ME

CREDENTIALS AND SPEAKING TOPICS

Sought after C-Level Mentor, consultant and speaker, Sarah Zohn is a highly respected expert on Operational Strategies for Growth and Go-To Market for hi-tech companies. She brings broad experience from her positions as VP in mega multinational corporations as well as from coaching dozens of B2B technology companies and guiding them with game-changing strategies. With hundreds of consulting interactions with startups, Sarah also knows well the nature of startups and their ecosystem.

Sarah is a graduate of B.Sc.E.E and MBA from the Technion Institute of Technology in Israel. Her executive level positions at EMC Corporation over 15 years covered hardware and software Engineering, Services and Customer Success, Product Management and Sales. She also served as Deputy Executive Vice President, where she participated at the top of the decision-making processes of EMC’s leadership. Sarah’s experience spans over continents, cultures, several technology- based industries, and hundreds of mentored managers and leaders.

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The Teachings of Agile are Good for Sales

As the CEO of your company you want to be able to tell yourself in the near future that you have led the organization from crisis mode to a growth trajectory. It would be even nicer if your executives will say that, but let’s not be so greedy; your executives have their personalities and self-claim to fame, as most do, so prepare yourself to be content with your own positive self-reflection.The true test of leadership is being able to do just that – lead out of crisis.

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On the Road to Recovery - Top CEO Actions

As the CEO of your company you want to be able to tell yourself in the near future that you have led the organization from crisis mode to a growth trajectory. It would be even nicer if your executives will say that, but let’s not be so greedy; your executives have their personalities and self-claim to fame, as most do, so prepare yourself to be content with your own positive self-reflection.

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VP Technology, CTO, The Broad Influencer

When you finish reading this article you will feel that I am expecting you to think as broadly as the CEO of your company. And why not? Technology is the enabler of short-term and long-term profits. Better yet, I am expecting you to think also like the CEOs of the competitors of your company, and that is in order to be a step or two ahead of them.

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Facing the Hydra: The Product Team’s Role as the Company Emerges from Crisis

Before the crisis I could have said that your job is the most dcomplex of them all – you’re under pressure from all directions, while you can only influence the major actors. All of the responsibility, yet very little authority. But now, in the midst of the race out of crisis and toward a winning position for your company in uncharted territories, I will say that your job is even more challenging. While all of this is in progress, you can’t just feed every constituency with a little fodder and get them all to take afternoon naps until the next discussion on content of the following release.

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VP Head of Sales, Actions to Maximize Potential in Turbulent Times

Over the years as C-Level Mentor I have helped many executives in B2B technology companies. One characteristic that makes Heads of Sales – VP or CRO – stand out is that their organizations are highly influenced by their style of management. Your personality reflects in your organization like a mirror and you’d better realize it for better and for worse. There are three major styles that I have seen: If your focus is on relationships with prospects and customers, your organization will emphasize it.

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VP Customer Success Actions to do Sooner Rather than Later

A B2B startup or a company that’s beginning its growth phase will do anything to satisfy customers and build happy references; no matter the cost. As VP Customer Success your role is to deliver happy customers who are ready to buy more from the company. If your customers are happy, and are making good use of the product or service, they will not leave. Customer Satisfaction, Upselling and Churn are your key performance metrics. The pressure comes from the cost of service.

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VP R&D Now more than Ever, Act to Improve Software R&D Productivity!

Does it really have to be so difficult? That’s the question you should have on your mind continuously.

Let’s start with an experiment. Forget your title for a moment and think about one of your engineering projects: a new feature, across the board quality improvement, a new architecture for the software product, replacing a fundamental component of your product, changing the underlying database, etc. How would you approach such a project?

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360 Executive Coaching (in 2022) - The Ultimate Guide

360 assessments are only the tip of the iceberg when it comes to the quality of management and leadership practices. This article, written by Ofra Kleinberger-Riedrich, looks at 360 leadership, how it can be enhanced with 360 coaching, executive coaching methods, and their effects and outcomes. By the time you have finished reading it, 360 executive coaching will no longer be an overwhelming topic, and its value to managers and organizations will be clear.

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ONLINE COURSE – Management & Leadership – 360 Best Practices

THE comprehensive course to improve your management skills and capacities. It will take you to higher levels right where you are currently positioned and prepare you for future positions.

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The book is intended for managers of all levels, mainly in technology business environments, in large and small companies.

Today’s managers are exposed to a lot of rich information. Nevertheless, this advantage also works as a double-edged sword. You can read about everything – models, techniques, work methods and principles in management of people. You can read, understand and even internalize the information, but, it’s still a long way to knowing how to apply this learning correctly in a real work environment. And these environments are all different and unique due to the human factor.

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